About

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I'm Elsa

Having spent the majority of her career in senior accountancy positions in a multinational company in Singapore in the healthcare industry, Elsa took the entrepreneurial decision in 2016 to leave the corporate world and set up her own accountancy, tax and advisory firm. She wanted to serve small businesses that lacked the accounting and tax knowledge they needed to remain compliant with Singapore's regulations and to scale their businesses.

As Elsa listened to her customers, she came to understand that they needed more than simply accounting services. They needed a partner in their business to help them understand their numbers, manage their cash flow and focus on making a profit. That's why Elsa adopted the Profit First System.

She is a member of the Institute of Singapore Chartered Accountants (CA Singapore).